Adjusting Sales Strategies for E-Commerce 2011

An E-Commerce Times expert suggest sales strategies for 2011 should include ensuring consistent branding, serving m-commerce customers better, and combining data sources. A key statistic from this article, "In 2009, Forrester found that 42 percent of all retail purchases, worth $917 billion, were influenced by the Web in some way." See Adjusting Sales Strategies for E-Commerce 2011.