The Federal Trade Commission has issued new rules to bloggers and others using social media. If you review products on your blog, you have to disclose your connection to the advertisers. The trend has been for companies to shower popular bloggers with freebies, hoping the blogger will write a favorable review. Some advertisers pay the blogger directly. The same rules would apply to celebrity bloggers and twitterers. I'm so cynical about advertising, I assume anyone who mentions a product has a motive. The full story is here -
Soon, Bloggers Must Give Full Disclosure.