Sunday, September 25, 2011

Online Ad Scams, Part 1: Tip for a Tiny Belly and Other Snake Oil

What's the scam? Diet and weight loss ads promise great results. Clicking on the ad takes you to a fake news site praising the product. Links from that site will take you to the "manufacturer's" site offering a free sample if you pay for shipping and handling. Give up your credit card information and you will likly be charged large sums every month for "as long as the scammer can get away with it." Few customers actually read the fine print on the sites that tells them they will be charged. See Online Ad Scams, Part 1: Tip for a Tiny Belly and Other Snake Oil.

Facebook's Latest Work: One Too Many Facelifts?


Facebook changed the all important News Feed this week, angering many users. Commentators are wondering if Facebook's habit of forcing change on it's users will create a backlash. Will Google+ seem like a reasonable alternative? See Facebook's Latest Work: One Too Many Facelifts?

Monday, September 12, 2011

Shipping Shock: Why Ready-to-Buy Customers Bail

Sites that inflate prices to cover free shipping may be missing out on sales. Shopping comparison sites will reveal these higher prices. Shipping costs influence purchasing decisions, with 50% of customers reporting that they have abandoned carts when the shipping costs seemed to high. See Shipping Shock: Why Ready-to-Buy Customers Bail.