Sunday, September 25, 2011
Online Ad Scams, Part 1: Tip for a Tiny Belly and Other Snake Oil
What's the scam? Diet and weight loss ads promise great results. Clicking on the ad takes you to a fake news site praising the product. Links from that site will take you to the "manufacturer's" site offering a free sample if you pay for shipping and handling. Give up your credit card information and you will likly be charged large sums every month for "as long as the scammer can get away with it." Few customers actually read the fine print on the sites that tells them they will be charged. See Online Ad Scams, Part 1: Tip for a Tiny Belly and Other Snake Oil.
Facebook's Latest Work: One Too Many Facelifts?
Facebook changed the all important News Feed this week, angering many users. Commentators are wondering if Facebook's habit of forcing change on it's users will create a backlash. Will Google+ seem like a reasonable alternative? See Facebook's Latest Work: One Too Many Facelifts?
Monday, September 12, 2011
Shipping Shock: Why Ready-to-Buy Customers Bail
Sites that inflate prices to cover free shipping may be missing out on sales. Shopping comparison sites will reveal these higher prices. Shipping costs influence purchasing decisions, with 50% of customers reporting that they have abandoned carts when the shipping costs seemed to high. See Shipping Shock: Why Ready-to-Buy Customers Bail.
Wednesday, August 31, 2011
Juror Caught Adding Defendant as a Facebook Friend
Social media can get you in trouble in a number of ways. Jurors are instructed in Texas that they should not use Facebook and Twitter during trials. One juror wasn't listening. See Juror Caught Adding Defendant as a Facebook Friend.
Monday, August 22, 2011
The E-Shopping Fun Factor
How will the "entertainment factor" affect the e-commerce marketplace? Shoppers who ignore traditional advertising may be drawn in by infotainment like live shows that interact with customers or show that "entertain and inform, and also to create a sense of loyalty and excitement among consumers." Shoppers may share their experience to other online users by "word of mouse." See The E-Shopping Fun Factor.
Monday, August 15, 2011
The Rise of We-Commerce
We-Commerce is the marriage of shopping and social networking. Sites like ShopSocially and Kaboodle let shoppers create profiles and tell their friends about recent purchases. These sites become "consumer-to-consumer" marketing sites. See The Rise of We-Commerce.
Tuesday, May 17, 2011
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