The Dirty Little Secrets of Search

J.C. Penny cheats its way to the top of Google's search results by using link farms . . . and gets caught! See The Dirty Little Secrets of Search.

Web Words That Lure the Readers

Why would a new site publish an article that was two sentences long? If the topic is a "trending search term" (a popular search that day), then the site will caputure some traffic. This article explores The Huffington Post's use of this questionable search engine optimization technique. See
Web Words That Lure the Readers.

Seeking to Weed Out Drivel, Google Adjusts Search Engine

Google is adjusting its search algorithm to keep out "content farms." These sites generate articles based on current search trends, trying to lure searches to their pages. Many say the articles have little value and their inclusion in search results makes the results less useful. See
Seeking to Weed Out Drivel, Google Adjusts Search Engine.

The Internet, Social Media and Mubarak's Dangerous Game

The role of the Internet and social media in Egypt's unrest is the subject of this opinion piece. Protest organizer's collaberated using these tools to coordinate protests. The Egyptian government shut off all Internet and mobile phone service in an effort to disrupt the protests. See The Internet, Social Media and Mubarak's Dangerous Game.

The Work of Art in the Age of Google

Google's Art Project lets you search and view works of art and virtually tour museums. See The Work of Art in the Age of Google.

EBay Says Big Growth Is Not Over

Will eBay's effort to remake itself from an auction site to an "outlet mall" lead to more growth? Competition from Amazon and even little Etsy.com have slowed revenue gains. See EBay Says Big Growth Is Not Over.

Restaurants Reach Out to Customers With Social Media

Today's smartphones allow diners to "flag their presence at a specific spot, and to notify friends of their location." Buffalo Wild Wings, a restaurant chain, sends reward coupons and issues fun challenges to customers who have checked in at their restaurant with their phones. See Restaurants Reach Out to Customers With Social Media.